I also include in my services Search Engine Optimization and Registration to the major search engines. This involves not only inserting a list of keywords in your page for you but researching the popularity of each keyword and its variations, customizing the keyword list to the content of each page to improve its rankings and re-submitting to the search engines every month.
I am aware of the mistakes that can cause your site to be penalized by the search engines and I optimize and test each page's meta tags for best results. If meta tag information is correctly configured to be "search engine friendly" and sites are regularly submitted, it is usually unnecessary to pay for search engine listings.
Before you buy new servers / pay for more bandwidth. If your pages are large in size, you could probably save a ton of bandwidth by designing for standards-compliance.
If you are spending money every time a new browser version is released. Is your site "best viewed in Internet Explorer?" Are you maintaining multiple versions of your site to cope with the needs of different browsers? It's time you upgraded. A standards-compliant design will look good in all future browsers, on Mac or PC.
If changing the colors and fonts used across your site would mean updating every page. Web standards design involves centralizing design control. Fonts, colors and layout devices are specified in one place only. This means that one change affects every page in the site. No more search and replace.
If your pages take more than 4 seconds to load. Slow response times are the most common complaint of Internet users. After waiting past a certain attention threshold, users bailout to look for a faster site. This threshold is around 4 seconds. Web standards design can often halve the size of web pages, meaning faster loading times.
I can create an accessible design that works with any browser - old or new. I will work with you to understand who's using your site and then select the correct tools for the job.
I advocate that pages are laid out with Cascading Stylesheets (CSS) instead of HTML tables wherever possible. But I can patch-up your table-based designs to meet basic levels of standards-compliance and accessibility - until you're ready for a wider redesign.
There's really nothing to be scared of. The tried and tested techniques of old had their place when standards were in their infancy and poorly-supported by mainstream browsers. But those days are gone now. Now that modern browsers are solid enough we can safely discard outdated methods, work smarter, and satisfy more users.
I will begin by auditing your existing website against the Web Standards (W3C) guidelines. This tells me exactly what needs to be done. I'll also work with you to understand business objectives, common user tasks, and technical constraints. This ensures that our page designs can be implemented with maximum impact.
First the templates are designed and built. Then I test them across all mainstream browsers and platforms: Internet Explorer, Netscape Navigator, AOL, Opera, and Mozilla. I also test with popular assistive technologies including text-only browsers and screen-readers. This ensures maximum standards compliance and proves that our new designs will work in whatever environment you need them too.